Smithsonian: FUTURES

Role: Creative Director, winning pitch
Client: Smithsonian Museum. Opened November 2021

I led the winning pitch for Smithsonian: FUTURES. America’s first National Museum, the Arts and Industries Building, will open for the first time in nearly two decades for the debut exhibition, the Smithsonian’s first major building-wide exploration of the future.

This groundbreaking new museum experience will fuse awe-inspiring art, technology, design and history, inviting visitors to dream big and imagine not just one but many possible futures on the horizon. “FUTURES” will be free and open to time travelers everywhere through July 2022.

A centerpiece of the Smithsonian’s landmark 175th anniversary year, “FUTURES” will spotlight the Institution’s historic role as an engine of the future. Since 1846, the Smithsonian’s mission for the “increase and diffusion of knowledge” has led to remarkable leaps—exploring the beginnings of the universe, saving species from extinction, preserving the full diversity of human culture and bringing new methods of digital learning to billions around the globe.